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I’m Mellow

Business Strategist.Educator.Storyteller.

I help purpose driven leaders, NGOs, and entrepreneurs bring clarity, confidence, and creativity to how they build and communicate their brands.

Let us create lasting impact together.

Let us create lasting impact together.

Let us create lasting impact together.

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Tabvi Motsi, affectionately known as Mellow, is an award-winning brand strategist, marketing expert, business leader and educator with over two decades of experience shaping brands across Africa and beyond.

Over Two Decades of Story, Strategy & Soul

My journey began in advertising, where creativity met commerce.
Over time, I found my calling in building brand systems and identities that merge strategy with structure. I help leaders understand that creativity needs process, and business needs soul.
Building brands with strategy and businesses with story.

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What I Do Best

I work at the intersection of brand and business.
I design brand identities, develop positioning strategies, and build structured systems that help organisations communicate with clarity and scale with confidence.
From purpose-driven institutions to growing enterprises and personal brands, my work focuses on creating coherence between vision, message, and market.

Featured Projects

01 / International Pure Water (IPW) .

Global brand direction for clean water access across eight African markets.

02 / Jibu Inc .

Oversaw marketing and branding across eight African countries and 200+ franchisees.

03 / Talent Match Inc.

Marketing consultancy and storytelling for youth employment initiatives.

04 / The Kilimanjaro Project .

Communications and storytelling support for environmental impact and advocacy.

05 / Rotary Club of Kigali Golf

Public Image and PR strategy for community service and philanthropy.

06 / Pharo Foundation.

Strategic storytelling and brand development support for purpose-driven organizations.

..... / Talent Match Inc. / E4Impact / BAMCO Africa

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The Man Behind the Work

Beyond the boardroom, I am a husband, father and storyteller who believes creativity is both a gift and a responsibility.

My debut book, 45 Lessons From My Father, reflects that belief. It explores legacy, leadership and values, and how personal growth shapes professional purpose.

Much of my writing and speaking centres on identity, clarity and authenticity, particularly for the next generation of communicators and creative leaders across Africa and the global diaspora.

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Education & Expertise

I hold an MBA in PR and Advertising from Universidad Católica San Antonio de Murcia in Spain.

For over two decades, I have helped organisations, development institutions and businesses communicate with impact, strengthen their brand foundations and grow with intention.

Customer stories

Testimonials

“ I worked directly with Mellow during his time at Jibu, where he served as our Global Brand Director. Tabvi is passionate about branding, marketing strategy, and the creative arts. He was pivotal in the successful Jibu rebrand ‘A Better Life’ in 2022, which still guides the brand in all we do for our partners and consumers. In Uganda particularly, the new brand strategy gave Jibu a vibrant image that continues to drive our sales initiatives from 2022 to date — and we are still grateful.

Against this background, I highly recommend Tabvi to get the job done when it comes to marketing strategy and branding. ”

Rita Achen, Country Manager - Jibu Uganda

“I had the pleasure of working alongside Tabvi Motsi during his time as Jibu’s Creative and Brand Director, and I can confidently say he is a true master of brand storytelling. Tabvi has an exceptional ability to translate a brand’s mission into compelling narratives that connect with audiences on a deeper level.

Through his creative skills, he consistently added value to Jibu’s brand, enhancing its visibility and impact across various markets. His dedication, innovative ideas, and keen eye for detail were instrumental in elevating our brand presence.

Tabvi is not only a talented professional but also a collaborative and inspiring leader who motivates teams to achieve excellence. Any organization would be lucky to have him! We know him as Mr. A Better Life. ”

Bruno Tuyisenge, Country Manager - Jibu Rwanda

“ I had the pleasure of working with this amazing creative individual whose work greatly inspired me during my graduate trainee days at National Foods. I highly recommend his contribution to brand creation and development. I’m excited that I get to continue working with him through The B.Shop Africa. ”

Cathrine Dzvene, Marketing Consultant and Former Brand Manager - National Foods Zimbabwe

" Tabvi designed Pharo Foundation’s 2024 annual report with great efficiency. He was very open to our design choices and very flexible overall. He also delivered to deadlines. A fantastic experience! "

Francesca Beausang-Hunter, Director of Partnerships and Global Communications - Pharo Foundation

" Working with Tabvi ‘Mellow’ Motsi over the last few years as the ZGS/GZH Board Secretary was a pleasure. He is a free thinker and motivator, encouraging others to tap into their potential. "

Taremeredzwa Chirewa, Country Director - Zimbabwe German Society

" Tabvi is a free spirit and thinker. He brings big energy and joy to any team. He helped us breathe life and vibrance into the Jibu brand! "

Galen Welsch, CEO and Co-Founder - Jibu

" Tabvi was a joy to work with in 2023 through to 2024 as we rebuilt our brand. He was instrumental in creating our engaging website and online presence, as well as communications strategy documents. "

Sarah Scott, CEO and Founder - The Kilimanjaro Project (Tanzania)

" A brand expert and professional who becomes more than a colleague but a friend. He believes deeply in the growth of BAMCO Africa and our vision — from the logo and brand identity to the website and ongoing communications consultancy. "

Mabeh Fang, COO and Co-Founder - BAMCO Africa

" A trusted colleague, team player, and a joy to work with. "

Dr. Ronald Silver, CEO and Co-Founder - International Pure Water

" A brand guru with unconventional yet forward-thinking business acumen. I can’t wait to see how my brand evolves in the coming years as we take on the industry. "

Tasa Pasi, CEO and Founder - SBB Logistics

" A trainer and marketing professional who has worked with us for many years. The students enjoy his invaluable insights. "

Allen Kendunga, CEO and Founder - Talent Match

" I have come to know Mr. Motsi as a highly dependable and knowledgeable professional in the fields of marketing, brand development, and advertising. He has served as a valued judge during several of our business pitch events — a critical component of our MBA program where emerging entrepreneurs present their ventures to panels of experts. "

Hausa Lightbourne, Country Manager and Entrepreneurship Manager - E4Impact Rwanda

" From the initial spark of the idea that became Trigrams Investments, Mellow has been the silent architect of our branding. His signature is etched into our brand's character, resonating in our essence and gently guiding our overall strategic direction. He is a trusted creative advisor and strategic partner whose understanding of our story is not just foundational but profitable. As the pages turn on over two decades of Trigrams Investments, we are committed to continuing this partnership for the decades ahead. "

Wafa Kuchera, Research Analyst - Trigrams Investments
" As Victoria Falls Nominees marks its fifth anniversary, we acknowledge Mellow’s input has been foundational since the initial concept. He has been the strategic hand that both forged our identity and positioned our market presence. Moving forward through our continuous evolution, Mellow remains an indispensable creative partner, crucial to anchoring our branding strategy. "

Victoria Falls Nominees

45 Lessons From My Father

by Tabviranhangwe Motsi

Growing up in a vibrant family of storytellers, Tabviranhangwe Motsi, also known as Mellow Creme, absorbed a wealth of wisdom and life lessons that have shaped his journey as a man, father, husband, and leader. In 45 Lessons from My Father, Mellow shares these invaluable teachings, imparted by his father and other wise elders, which are deeply rooted in African traditions and values.

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Book a Discovery Call

Let’s talk about your brand, your story, and where you’re headed.

Ready to bring your ideas to life? Book a 30-minute discovery session with Mellow to clarify your goals, define your brand direction, and explore how we can create something truly meaningful — together.

Book a Discovery Call

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Start with Clarity. Scale with Confidence.

Get In Touch.

From NGOs and corporates to purpose-driven organisations, personal brands, and Silicon Valley startups expanding into Africa - I’d love to explore how we can align brand strategy, communications, and market entry for results that last.

    mellow@bshopafrica.com

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