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I’m Mellow

Business Strategist.Educator.Storyteller.

I help purpose driven leaders, NGOs, and entrepreneurs bring clarity, confidence, and creativity to how they build and communicate their brands.

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Tabvi Motsi, affectionately known as Mellow, is an award-winning brand strategist, marketing expert, business man and educator with over two decades of experience in advertising, branding, and communications across Africa and beyond.

Over Two Decades of Story, Strategy & Soul

His journey began in advertising - where creativity met commerce.
Over the years, he found his calling in building brand systems and identities that merge strategy with structure
showing leaders that creativity needs process, and business needs soul.Building brands with strategy - and businesses with story.

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What He Does Best

.training

.positioning

.Facilitation

.Storytelling

Featured Projects

01 / International Pure Water (IPW) .

Global brand direction for clean water access across eight African markets.

02 / Jibu Inc.

Oversaw marketing and branding across eight African countries and 200+ franchisees.

03 / Talent Match Inc.

Marketing consultancy and storytelling for youth employment initiatives.

04 / The Kilimanjaro Project

Communications and storytelling support for environmental impact and advocacy.

05 / Rotary Club of Kigali Golf

Public Image and PR strategy for community service and philanthropy.

06 / Pharo Foundation.

Strategic storytelling and brand development support for purpose-driven organizations.

..... / Talent Match Inc. / E4Impact / BAMCO Africa

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Personal Touch: The Man Behind the Work

Beyond the boardroom, Mellow is a husband, father, and storyteller who believes that creativity is both a gift and a responsibility. His debut book, '45 Lessons From My Father', celebrates legacy, leadership, and values — a reflection of how deeply personal growth and professional purpose can intertwine.

His writing and speaking often explore identity, purpose, and authenticity — especially for Africa’s next generation of communicators and creative leaders.

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Education & Expertise

Mellow holds an MBA in PR & Advertising from Universidad Católica San Antonio de Murcia (UCAM) Spain, and has spent over two decades helping organizations, NGOs, and businesses tell better stories, communicate with impact, and grow with purpose.

Customer stories

Testimonials

45 Lessons From My Father

by Tabviranhangwe Motsi

Growing up in a vibrant family of storytellers, Tabviranhangwe Motsi, also known as Mellow Creme, absorbed a wealth of wisdom and life lessons that have shaped his journey as a man, father, husband, and leader. In 45 Lessons from My Father, Mellow shares these invaluable teachings, imparted by his father and other wise elders, which are deeply rooted in African traditions and values.

Book a Discovery Call

Let’s talk about your brand, your story, and where you’re headed.

Ready to bring your ideas to life? Book a 30-minute discovery session with Mellow to clarify your goals, define your brand direction, and explore how we can create something truly meaningful — together.

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Start with Clarity. Scale with Confidence.

Get In Touch.

From NGOs and corporates to purpose-driven organisations, personal brands, and Silicon Valley startups expanding into Africa - I’d love to explore how we can align brand strategy, communications, and market entry for results that last.

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    Stories, strategies, and lessons on building brands with purpose - straight from the heart and hustle of Africa.

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